November 21st 2015:
Sauti Sol released their third studio album, titled Live and Die in Afrika, online and was available to all Sauti Sol fans globally for free download within the first 48 hours of release as an early Christmas present. The self-produced album was released under Sauti Sol Entertainment. A total of 400,000 downloads were made during the free download period. After major continental headlines and positive acclaim from critics and pundits, Sauti Sol started planning the album launch to be held in the capital city of the republic of Kenya, Nairobi. This was followed by heavy outdoor advertising across the country amounting to 5 Million per month courtesy of Sauti Sol’s official outdoor partner, Tangerine Investments Ltd. Right from the main international airport in Nairobi (JKIA), stands tall a bold statement, Live and Die in Afrika billboard along Mombasa road (a super highway to and from the airport). This is the same for all other major highways.
February 13th 2016:
Sauti Sol put together the biggest album launch in the history of Kenyan music. Word on the street regrading the quality of the production of the show reached every corner of the country and fans started requesting for an opportunity to enjoy the same at the various cities and towns.
April 14th 2016:
Sauti Sol then embarked on a journey towards the nationwide tour, a first for Kenyan music! What’s remarkable is that the tour was put together by Sauti Sol Entertainment’s in-house team.
In 6 weeks, Africa’s Greatest Live Act Hit 6 Major Cities in 6 Mega Concerts!