Multi-award winning Afro-pop group Sauti Sol, drop a sizzling hot new single and full EMOJI only (lyric) video #Friendzone, written and produced by Sauti Sol. The release is accompanied by a WhatsApp themed, conversation- like, Emoji-only (lyric) video.
“Emojis are the new ‘means’ of communication and more specifically emotions like laughter, lust and love. We wanted to have fun with this concept seeing as the track we had needed visuals which best highlight these emotions and the fact that people nowadays use them more in a text-based conversation. The emoji lyric video was the best way to bring that concept to life.” said Sauti Sol’s, guitarist/producer, Polycarp.